FRICTION TO FLOW
Three-Month Intensive Investigation & Strategy Design
CASE ENGAGEMENT BRIEF
There is a difference between knowing what you need to do and being able to consistently do it.
When the same breakdown keeps appearing — in work, routines, time, follow-through, attention, responsibilities, relationships or other parts of life — the answer is not always another planner, another productivity system, or another attempt to “try harder.”
Sometimes the problem is the system.
Sometimes it is the environment.
Sometimes several seemingly unrelated problems are connected.
And sometimes the real problem has not yet been identified.
Friction to Flow begins there.
Rather than prescribing a solution before understanding the problem, FTF investigates the friction itself, identifies the patterns behind it, and uses that evidence to design strategies around how the individual actually functions.
The objective is not to build a system that looks good on paper.
The objective is to build something that can survive contact with real life.
WHAT IS FRICTION TO FLOW?
Friction to Flow (FTF) is an intensive strategy engagement for people experiencing recurring friction in important areas of their lives.
THE FIVE STAGES
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Chapters
01
INVESTIGATE
Understand what is actually happening.
02
UNDERSTAND
Identify recurring patterns, conditions, breakdowns and connections.
03
DESIGN
Build strategies, systems and environmental changes around the evidence.
04
TEST
Put those strategies into real life.
05
REFINE
Use what happens in the field to adjust the design.
FTF does not begin with the assumption that the solution is already known.
THE INVESTIGATION DETERMINES THE STRATEGY.
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WHAT WE INVESTIGATE
The investigation begins with the problems already identified and expands where the evidence suggests that other areas may be connected.
DEPENDING ON THE CASE, THIS MAY INCLUDE:
- Follow-through and execution
- Consistency
- Time and urgency
- Attention and distraction
- Routines and maintenance
- Planning and organization
- Work or study
- Personal responsibilities
- Social life and relationships
- Environment
- Other recurring areas of friction
Not every area is relevant to every case.
The case determines where the investigation goes.
THE INVESTIGATION
The initial intake is only the opening of the case.
Once the engagement begins, the investigation goes considerably deeper.
WE EXAMINE:
What keeps happening?
Where does it happen?
When does it happen?
What happens before and after it?
What has already been tried?
What worked?
What stopped working?
What other areas appear to be connected?
The aim is to move from a general sense that “something isn’t working” to a clearer understanding of what is actually happening and where the friction lives.
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The About’s Words
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